Summary
Reformers often say that governments should run more like businesses. We agree. That's why all governments must embrace mobile, big data, customer experience, digital, and privacy — the same five customer-obsessed imperatives that make leading companies thrive. This report explains why governments must embrace these five imperatives and how governments can overcome the unique hurdles they face along the way. Customer experience (CX) professionals who follow our advice will be on the road to success in the age of the customer. This report is an update. We've added a section on customer privacy and new examples throughout.
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