Trend Report

Trends 2009: European Online Retail

Victoria Bracewell Lewis
 and  three contributors
Jul 13, 2009

Summary

It's official. Europe is in a recession. All of the major markets in Western Europe have declared their economies to be in decline. The question being asked by eBusiness and channel strategy professionals has shifted from, "Will the Internet economy be affected?" to "How bad will the Internet economy be affected?" However, what appears to be bad news for offline professionals is actually good news for online retailers and eCommerce firms.

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