Trends 2010: North American Insurance eBusiness And Channel Strategy

It's still too early to crank up Lionel Richie and party all night long, but 2010 is looking much better for North American insurance eBusiness and channel strategy leaders. Financial markets have stabilized, and some insurers are even whispering the "g" word — eyeing small growth and new hires. Budgets will remain flat while corporate finance scrutinizes proposed capital investments in search of strong business cases and high internal rates of return. For many eBusiness and channel strategy executives, the story is déjà vu all over again with a focus on perennial issues like retention and channel conflict. eBusiness and channel strategy leaders aren't worried about their jobs, but they are focused on doing more with less. We believe eBusiness and channel strategy managers will wear even more hats with increased responsibilities for marketing, sales, service, and emerging channels to remain competitive in 2010.