There's one word that sums up what's going on in the business of insurance right now: disruption. There are four drivers behind the state that the industry is in, all of which have implications across the industry: an improving economy driven by a turn in the housing market; activist consumers willing to both join forces with their insurers and regulate them through social media; converging physical and digital worlds that engage consumers through smart portable devices; and two maturing US regulatory reforms—access to healthcare and medical marijuana. Whether you think of the notion of disruption as provoking commotion, trouble, or tumultuous uproar, others, including new entrants, are embracing these as moments of opportunity in 2013.