Summary
Our annual organizational and staffing survey of digital professionals heralds change in 2016. The meteoric growth in digital team sizes has plateaued, and as line-of-business teams take on responsibility for digital execution and technology management teams step up to manage digital development, the nature, makeup, and role of the digital team is shifting. The demand for skills like analytics, customer experience, and product management is growing as digital teams take on end-to-end ownership of their firm's digital experience. This report outlines the key organizational trends and benchmarks for digital teams in 2016.
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