Trends Report

Trends In Cross-Channel Campaign Management

Emerging Channels Outpace Existing Solutions

April 14th, 2010
SV
Suresh Vittal
With contributors:
Carlton Doty , Emily Murphy

Summary

We recently surveyed 167 marketers using cross-channel campaign management (CCCM) solutions about their marketing programs and preferences. Users are generally satisfied with their cross-channel campaign management solutions, but challenges exist — especially around coordinating data and insights across multiple channels.

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