Turn Data Into Insights With Customer Analytics

Executive Overview: The Customer Analytics Playbook
October 29th, 2021
With Contributors:
Aldila Yunus
and Jeremy Vale


This executive overview introduces Forrester’s customer analytics playbook, which lays out the best practices, strategies, and technologies for customer analytics success.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.