Vision Report

Turn Hindsight Into Foresight With An Operational Backbone For Strategic Digital Initiatives

Successful, Transformative Digital Initiatives Require Proper Frameworks Powered By Operational And Strategic Modeling

May 21st, 2024
Brendan Witcher, VP, Principal Analyst
Brendan Witcher VP, Principal Analyst
With contributors:
David Hoffman , Peter Wannemacher , Chuck Gahun , William Dahlgren , Huard Smith , Taylor Hansen , Ashley Villarreal , Jen Barton

Summary

Digital transformations fail. Responsibility for these failures often lands on the shoulders of a firm’s digital business and strategy (DB&S) professionals. With hindsight, the reasons why transformations fail are clear: Companies inadequately plan, insufficiently test, or ineffectively launch strategic digital initiatives meant to catalyze transformation. DB&S pros can improve digital initiative success rates by applying strategic and operational modeling to three stages of strategic activities: plan and draft, test and learn, and launch and optimize.

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