Summary
Most companies now market on Twitter, but many say the social network isn't yet delivering business value. Why? Many marketers target the wrong objectives. And Twitter itself must do more — delivering better tools, better training, and better insights into how its platform works. This report examines the areas in which both Twitter and marketers must improve to create a successful partnership and evaluates Twitter's prospects for becoming a more valuable marketing channel.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).