Trends Report

Two Paths To The Ideal Digital Experience Delivery Organization

Digital Customer Experience Delivery Demands An Organizational Transformation

February 27th, 2014
John Rymer
Anjali Yakkundi
With contributors:
Stephen Powers , Rowan Curran , Robert Brosnan , Steven Kesler


Many application development and delivery (AD&D) leaders are often on the outside looking in when it comes to their organizations' digital customer experience projects. Yet their role has great potential to expand as spending on customer-facing systems increases. Realizing this potential requires organizational transformation. This report charts the two primary paths to transform the AD&D organization into a service provider to the business organizations that drive customer strategy, serving as a complement to the Digital Experience Delivery playbook's organization report.

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