Trends Report

Two Paths To The Ideal Digital Experience Delivery Organization

Digital Customer Experience Delivery Demands An Organizational Transformation

February 27th, 2014
John Rymer, null
John Rymer
Anjali Yakkundi, null
Anjali Yakkundi
With contributors:
Stephen Powers , Rowan Curran , Robert Brosnan , Steven Kesler


Many application development and delivery (AD&D) leaders are often on the outside looking in when it comes to their organizations' digital customer experience projects. Yet their role has great potential to expand as spending on customer-facing systems increases. Realizing this potential requires organizational transformation. This report charts the two primary paths to transform the AD&D organization into a service provider to the business organizations that drive customer strategy, serving as a complement to the Digital Experience Delivery playbook's organization report.

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