Trends Report

Understand Social Consumers To Achieve Marketing Success In Asia Pacific

Use Social Technographics® Scores To Define Your Social Approach And Tactics In Asia Pacific

November 22nd, 2016
GF
Gina Fleming
With contributors:
Frederic Giron , Reineke Reitsma , Erna Esa , Ivory Chen , Bill Nagel

Summary

Marketers in Asia Pacific are increasingly investing in social marketing. They expect great returns but face the challenge of determining the most successful social marketing strategies. B2C marketers can use Forrester's Social Technographics model to better understand Asia Pacific consumers' social behaviors and expectations to define the right social approach and tactics in the region.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.