Data Snapshot

Understanding Hispanic Consumers: What Gen Y And Gen X Do Online

Tamara Barber
 and  two contributors
Aug 23, 2007

Summary

Gen Yers make up 29% of online Hispanics, and this group leads the pack in online activities among other Hispanic generations. They even outpace non-Hispanic Gen Yers in online video activities and are neck-in-neck when it comes to online music and social networking. Even online Hispanic Boomers and Seniors are more engaged in online music compared with their non-Hispanic counterparts.

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