Trends Report

Understanding The Australian Mobile Customer, Part 5

Males And Females Have Different Smartphone Usage Patterns

June 23rd, 2014
Tim Sheedy


In the age of the customer, CIOs and the technology management organizations they lead must take an active role in the design and development of their companies' mobile strategy. While marketing departments might be taking the lead on developing mobile personas, the tech management department should take the lead on app design and development — and collaborate with the marketing team to deliver new customer experiences and outcomes. Understanding your customers and their mobile usage, preferences, and platforms will help you develop an outside-in approach to mobile app development. This report — the fifth in a six-part series focusing on the preferences and behaviors of mobile consumers in Australia — focuses on how males and females use their smartphones in different ways.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.