Trends Report

Understanding The Changing Needs Of US Online Consumers, 2012

North American Consumer Technographics®

October 17th, 2012
With contributors:
Reineke Reitsma , Samantha Jaddou

Summary

US consumers today are exposed to more kinds of connected devices than ever before. Consumers associate the terms "going online" or "using the Internet" with devices like laptops and desktops. Social networking behaviors are driving the uptake of online activities, and we are seeing a continuous increase in how deeply and widely people engage socially on the Net. Mobile phones and new entrant the tablet play a dominant role in many people's lives, supporting their daily work, play, life, and social choices. Forrester's Technographics surveys help market insights professionals understand the current online and mobile landscape as well as prepare for where consumer behavior is heading.

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