Vision Report

Unleash Innovation With Empowered Cross-Functional Teams

January 24th, 2023
With contributors:
Lisa Singer , Gordon Barnett , Su Doyle , Bobby Cameron , Sam Somashekar , David Morrison , Drew Zalucky


Organizations of siloed, command-and-control fiefdoms are passing into history. The pace of change driven by technology, social networking, and globalization are reshaping the way successful products are conceived, developed, and delivered. High-performing organizations are combining multiple functional disciplines into one enduring, stable team and empowering them to define business opportunities and iteratively and continually deliver improving solutions. In this report, we describe the broad factors driving these changes and why empowered, multidisciplinary teams are becoming the norm to successfully guide organizations into the future.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.