Vision Report

Unlocking The Power Of Partner Ecosystems Demands Powerful Measurement

Build A Holistic Set Of Metrics And KPIs That Accurately Reflect Channel Effectiveness

March 17th, 2020
With contributors:
Caroline Robertson , Miriam ElKorchi , Jennifer Zhang , Shayna Neuburg


Today's increasingly complex channel environment means once-reliable partner performance measurements such as revenue tiers, profit contribution, certifications, and customer satisfaction surveys fail to properly predict overall channel performance. To succeed, B2B marketers and channel leaders must embrace techniques that measure the expanding ecosystems’ influence on the entire buyer’s journey and not just the transaction. This report identifies the right skills, processes, tools, and cultural commitment to become an insights-driven channel organization, allowing you to create an effective measurement system to optimize your entire partner channel.

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