Best Practice Report

US Consumer Pandemic Recovery Outlook: Spotlight On Media Consumption

Heavy Online TV/Video Consumption Accelerates, Reshaping How Consumers Access And Experience Content

June 17th, 2021
With contributors:
Mike Proulx , Alex Schanne , Rachel Birrell

Summary

Brands’ first step in accelerating through the COVID-19 pandemic and building a profitable, sustainable future is to establish a laser-sharp focus on consumers. Leaders must develop an accurate and predictive understanding of how consumer attitudes, expectations, and behaviors are changing. Our consumer pandemic recovery outlook series provides a snapshot of US consumers’ current mindset and evaluates which behaviors they are likely to embrace — and pull back from — over the next 12 to18 months. In this report, we examine US consumers’ pandemic recovery outlook and anticipate important shifts in their online media consumption.

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