US Consumer Pandemic Recovery Outlook: Spotlight On Media Consumption

Brands’ first step in accelerating through the COVID-19 pandemic and building a profitable, sustainable future is to establish a laser-sharp focus on consumers. Leaders must develop an accurate and predictive understanding of how consumer attitudes, expectations, and behaviors are changing. Our consumer pandemic recovery outlook series provides a snapshot of US consumers’ current mindset and evaluates which behaviors they are likely to embrace — and pull back from — over the next 12 to18 months. In this report, we examine US consumers’ pandemic recovery outlook and anticipate important shifts in their online media consumption.