Trends Report

US Insurance Customers Love Their Agencies

Insurance Agencies Drive Loyalty And Retention

October 1st, 2019
JW
Jeffery Williams
With contributors:
Oliwia Berdak , Ellen Carney , Piers Conway , Sam Bartlett

Summary

Rapidly advancing digital technologies are changing how customers buy insurance and engage with their carriers and insurance agencies. But does this spell the death of the insurance agency? We've analyzed insurance purchase journey data and customer attitudes toward insurance agents to help insurance business leaders evaluate their distribution strategy and where insurance agencies fit in.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.