Summary
The first step in building or refining a mobile strategy is understanding the mobile behaviors of your target audience. In April 2009, Forrester first published Mobile Technographics, offering consumer product strategists a means of obtaining a quick overview of the level of mobile sophistication of their target audience. For this update in 2010, Forrester has designed and fielded questions to create consistent profiles across geographies. The definitions have changed slightly to accommodate this goal. With growth in the adoption of smartphones, the opportunities are greater than ever.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).