Data Overview Report

US Online Banking: Five-Year Forecast

North American Consumer Technographics®

March 19th, 2007
With contributors:
Carrie Johnson , Eric Dolan , Peter Hult

Summary

Online banking adoption continues its upward trajectory, as evidenced by a 27% growth rate in 2005. Expect this trajectory to continue during the next five years: By 2011, Forrester expects online banking adoption to grow by 55%, to roughly 72 million households. In 2011, 76% of online households will bank online. The largest adoption growth will come from the Gen Y segment, and in 2011, 85% of Gen Yers will bank online.

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