Trends Report

US Online Consumers' Perspectives On Wearables: An Update

A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data

October 2nd, 2015
With contributors:
Reineke Reitsma , Theresa Pappafotopoulos , Xiaotong Duan , Rachel Birrell

Summary

For consumers, wearable technology is no longer fantasy. Product launches and the explosive media coverage generated over the past year have propelled wearables into mainstream conversation. US consumers' awareness of wearable devices is growing, and adoption is following suit. This report leverages Forrester's Technographics 360 methodology, which synthesizes survey data, social listening metrics, and qualitative insight, to reveal US consumers' behaviors and attitudes regarding wearable technology today.

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