Summary
US retail sales will continue to grow during the 2024 holiday season as consumer purchasing power remains strong, goods experience deflation, interest rates begin to ease, and the labor market remains robust. While US total holiday retail sales growth will be lower than in the previous four years, it will still exceed the pre-pandemic average. This report provides a forecast for the 2024 holiday season, including total retail sales, online retail sales, and offline retail sales during this period, with historical data going back to 2010.
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