Summary
In 2023, US total retail sales reached a record high of $4.8 trillion despite inflationary pressures and high interest rates. By 2029, Forrester expects US total retail sales to reach $6.0 trillion and US online retail sales to reach $1.8 trillion. We expect that US online retail penetration will grow to 29% by 2029. This report provides a forecast for US total retail sales, online retail sales, and online retail penetration for 30 product categories, with historical data going back to 1998.
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