Summary
B2B eCommerce leaders know that having a vision alone doesn't guarantee success. The devil is in the detail and the hard work associated with executing solid, actionable strategies. This report outlines how B2B digital business and channel strategy professionals can transform generic strategies into "ACTIVE" strategies capable of more successfully achieving company goals in the age of the customer. This document is an update to a report published in July 2017; it includes new insights, data, and examples.
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