Business Case Report

Use Continuous Strategic Planning To Drive Successful Execution

Respond More Effectively To New Market And Customer Demands With Agile Techniques

August 2nd, 2021
With contributors:


Existing strategic decision-making practices too often occur in silos and don’t take customer trends into account — hindering confidence that your firm is going in the right direction. By embedding collaborative, continuous planning based on agile techniques into strategic planning, business executives and technology management professionals can react faster to changing business climates and deliver more effectively and confidently to customers.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.