Trends Report

Use Forrester’s Updated Business Model Canvas To Build A Robust Innovation Strategy Around The Customer

February 12th, 2020
Ryan Hart, null
Ryan Hart


By 2030, more than 75% of the companies in today's index will have been replaced. The predictable, repeatable, and scalable business models that have made companies successful in the past are not the ones that will keep them alive tomorrow. Piecemeal innovation will only delay their demise. Select your new value proposition idea, and shape and assess it in relation to the core business.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.