Trends Report

Use Industry Benchmarks To Navigate Your Digital Insurance Journey

August 26th, 2019

Summary

Benchmark your touchpoints to ensure they meet changes in customer behavior. Forrester’s Industry Wave™ evaluations put your position in context by assessing the functionality and UX of leading touchpoints. Auto insurers have the most sophisticated digital capabilities. Life insurers’ websites neglect new customer needs. Refresh your benchmarks and journey maps regularly to master digital innovation.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.