Trends Report

Use New ROI Models To Build The Business Case For Digital Investment

August 29th, 2019

Summary

Traditional ROI models work poorly for transformative digital investments. The move from a siloed, linear value chain to ecosystem-based value creation also requires new ways of measuring ROI. Boost ROI by focusing digital investments on specific benefits in the value chain. Use Forrester’s ROI investment cycle checklist to increase transformative investment returns.

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