Linking objectives and key results (OKRs) to both customer-facing and operational objectives gives transparency to an organization’s ability to build alignment around strategic plans and demonstrate the ability to deliver the business value of technology. Firms should use OKRs to support IT’s ability to identify investments that will deliver effective outcomes and to deliver them more efficiently. This report shows tech execs how to start with a pilot program to provide a relevant objective, identify cross-functional key results, time-box the time periods to collaboratively measure OKRs, and use defined key results to focus work.