Trends Report

Use Social To Bridge The Gap Between Marketing And Customer Service

January 31st, 2017
EL
Erna Alfred Liousas
With contributors:
Brigitte Majewski , Laura Naparstek , Laura Glazer , Anna Berman

Summary

Organizational silos impede customer obsession but are hard to dismantle. Read this report to learn how improvements in Twitter and Facebook Messenger's capabilities create a unique opportunity for B2C marketers to collaborate with customer service and to improve the customer experience overall.

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