Trend Report

Use The Customer-Obsessed Operating Model To Drive Strategic Portfolio Optimization

Shift From Budget-Based Planning To Value-Focused Decisioning

 and  three contributors
Jun 12, 2018

Summary

Mushrooming demand for new products and services in today’s fast-paced business environment challenges portfolio management. Funding strategically aligned initiatives and directing valuable resources to the right initiatives requires consistent, focused, strategic portfolio management practices. Enterprise architecture (EA) and portfolio management professionals should leverage Forrester’s customer-obsessed operating model (COOM) as part of a decision-support framework to identify high-value initiatives and avoid wasting critical resources.

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