RACI Matrix Tool

Use The RASCI Responsibility Matrix To Align Customer Insights Work With Digital Business

August 9th, 2022
With contributors:
Aaron Katz , Gabrielle Raymond , Evan Megan , Jen Barton

Summary

Everyone’s job is no one’s job — which is why you need a clear responsibility and ownership matrix for all essential functions. A RASCI matrix can help organizations clarify and align on the responsibilities of specific job roles in the context of a specific process. Digital business and customer insights (CI) leaders working with business partners can use our downloadable RASCI matrix tool to align on specific opportunities to improve the digital experience and drive concrete business benefits.

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