Decision Tool

Using Forrester's SIMPLE Framework To Uncover The Hidden Costs Of Sales Support

August 19th, 2011
With contributors:
Bradford Holmes , Daniel Feldman


Over the past ten years, S.G&A costs have grown at a higher rate than revenues that have contributed to margin erosion. While 2010 saw a reversal in both trends, Forrester�s research with technology industry CEO�s reveals a new problem to tackle � transforming the sales platform to be more adaptive to the changing business strategy. In order begin addressing the challenge, sales enablement professionals must first understand the forces at work driving their CEO�s business strategy, how the fragmented way sales support resources are allocated work against corporate objectives, and then develop a high-level view of the selling system in order to assemble all of the piece parts into an efficient value communications system.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.

Bradford Holmes
and Daniel Feldman