Using The Online Channel To Tap Into China's Luxury Goods And Services Shoppers

With the rapid growth and significant changes in China's luxury goods and services market in the past decade, many eBusiness professionals are finding it difficult to navigate this rapidly evolving space. The opportunity is substantial: Some estimates put China as the biggest luxury market already; others forecast it will be so within the next year. However, most agree that the Chinese luxury market is far from mature. Traditional luxury players rarely have as developed an online offering in China as they do in the US or Japan, two other large luxury markets. The profile of the luxury goods and services shopper in China also varies from that of luxury shoppers in the US and Japan. This report will help luxury brands and retailers better understand the concept of luxury in China today and how they can use the online channel to their advantage.