Vendor Governance Becomes Critical In The Transition To A Software-Is-The-Brand World

The software product development services (PDS) market continues to transform and evolve as software plays an ever-increasing role in companies' interactions with their customers. Non-technology companies increasingly look to PDS partners for software and technology expertise, and these buyers now make up the engine of growth in software PDS. Both service providers and this new breed of customers therefore face unprecedented challenges in pivoting to this new environment. Software PDS customers must enhance their vendor governance capabilities to take advantage of the more sophisticated services of leading providers. The ability to work with, and successfully manage, a broader range of suppliers and partners will become a critical factor for organizations to survive and thrive in the emerging software-is-the-brand world.