Summary
Customer-obsessed firms want to nail mobile moments, but many lack a cohesive consumer mobile app strategy. All too often we see business-to-consumer (B2C) app strategies suffer from apps that have fragmented experiences, don't work properly, and don't do enough for the consumer. Some firms lack the skills and culture to address these issues and turn to third-party services providers. This report gives application development and delivery (AD&D) pros an overview of vendors that can assist with B2C apps and guidelines for choosing key partners.
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