Trends Report

Vendor Landscape: BI-On-Hadoop For Customer Insights

Six Steps To Bridge The Worlds Of Business Intelligence And Big Data

August 17th, 2015
With contributors:
Martha Bennett , Brian Hopkins , Mike Gualtieri , Michele Goetz , Sharyn Leaver , Holger Kisker, Ph.D. , Sophia Christakis , Matthew Izzi

Summary

By the time you've inched closer to a complete view of your customers by integrating internal data, you are facing the next challenge of enriching this view with new external data sources like social media, mobile, and the Internet of Things (IoT). Application development and delivery (AD&D) pros now have the option to stage all data in Hadoop data hubs to make it immediately available for business intelligence (BI). In this report, Forrester analyzes the steps, best practices, and vendor landscape of BI platforms designed to analyze Hadoop-staged data.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.