Trends Report

Vendor Landscape: Creative Advertising Technologies, Q3 2017

Technology That Makes Brand Experiences Smarter, Faster, And More Relevant

September 27th, 2017
With contributors:
Melissa Parrish , Jim Nail , Wei-ming Egelman , Christine Turley

Summary

The evolution of digital media buying has changed the way that marketers think about creative development. Data and creative advertising technology (adtech) have empowered marketers to embrace a post-digital approach to creating ad experiences for their customers that are relevant, valuable, and more personalized than they have ever been before. Read this report to learn how marketers are changing the way they think about the creative process, and see which technologies can help advance your approach to developing post-digital brand experiences.

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