Trends Report

Vendor Landscape: Digital App Platforms

In The Next Platform Era, Consumer, Commerce, And Corporate Leaders Battle For Developers

February 17th, 2016
John Rymer, null
John Rymer
Jeffrey Hammond, null
Jeffrey Hammond
With contributors:
James McQuivey, PhD , Christopher Mines , Claudia Tajima , Karen Traikovich


The most powerful digital experiences that companies can provide their customers span four domains: consumer, corporate, commerce, and connected devices. The first wave of these experiences require developers to custom-connect services from separate digital platforms in each domain. A chaotic market landscape, where platform vendors employ different pricing and go-to-market models, makes this challenge doubly difficult for AD&D pros. Read this report to understand the emerging vendor landscape for digital application platforms.

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