Summary
Delivering digital customer experiences across branded digital touchpoints, including web and mobile, requires a broad set of skills: customer experience (CX) strategy, user experience (UX), implementation of key digital experience platforms, front-end development, and customer analytics and optimization. A vast ecosystem of service providers supports Asia Pacific (AP) organizations in this crucial business imperative. Forrester examined the capabilities of 41 service providers in AP with significant digital experience delivery practices and developed a framework to help application development and delivery (AD&D) professionals understand which vendor is best suited to their digital experience delivery initiatives.
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