Trends Report

Vendor Landscape: European Marketing Automation Vendors, 2016

Unique Requirements Drive Slower But Steady Martech Adoption

July 8th, 2016
With contributors:
Rusty Warner , Carlton Doty , Matthew Camuso , Rachel Birrell

Summary

A wealth of new marketing automation technologies are now available to help B2C marketers manage customer engagement, B2B marketers manage leads, and all marketers manage other marketing processes, such as campaigns and digital asset management. Forrester has tracked European martech vendors based on client inquires and surveys for the past five years; this report features profiles of all the vendors new to this analysis in 2016 as well as those featured in previous reports.

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