Trends Report

Vendor Landscape: Location Management Platforms

January 12th, 2017
With contributors:
Melissa Parrish , Fiona Swerdlow , Jennifer Wise , Wei-ming Egelman , Christine Turley

Summary

Marketers with hundreds of thousands of locations, individual agents, and stores-within-a-store have an opportunity to use digital channels to drive discovery and traffic. Location management platforms (LMPs) are here to help through local listings management, landing page optimization, and ratings and reviews monitoring. This report lists, organizes, and describes the location management platforms that marketers can choose from.

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