Trends Report

Vendor Landscape: Mobile Analytics Vendors You Should Know

August 3rd, 2016
With contributors:
Thomas Husson , Joana de Quintanilha , Rowan Curran , Holger Kisker, Ph.D. , Jennifer Wise , Jeffrey Hammond , Tony Costa , Emily Miller

Summary

Analytics are core to Forrester's mobile IDEA framework, but most companies struggle with their mobile analytics strategy. Customer insights (CI) professionals need a combination of technology partners and internal best practices to make the best use of mobile analytics. However, choosing a technology partner is challenging today. The vendor landscape is fragmented and diverse, leaving CI professionals confused about their options. This report offers an overview of the technology vendor landscape across a broad variety of mobile analytics solutions.

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