Summary
With the ever-increasing volume of mobile moments happening each day in the US alone, marketers need automation to deliver against high customer expectations in real time. Vying to help is a new class of vendors: mobile engagement automation. This report helps B2C marketers and digital business professionals understand this emerging landscape and find the right partner based on go-to-market strategies, current capabilities, and sophistication of automation. This is an update of a previously published report; Forrester periodically reviews it and updates it as needed.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).