Trends Report

Vendor Landscape: Mobile Engagement Automation Solutions

Mobile Moments Demand Speed, Speed Demands Automation

November 22nd, 2016
Julie Ask, Vice President, Principal Analyst
Julie Ask Vice President, Principal Analyst
Jennifer Wise, null
Jennifer Wise
Laura Naparstek, null
Laura Naparstek
With contributors:
Fiona Swerdlow , Srividya Sridharan , Stephanie Liu , Laura Glazer

Summary

With the ever-increasing volume of mobile moments happening each day in the US alone, marketers need automation to deliver against high customer expectations in real time. Vying to help is a new class of vendors: mobile engagement automation. This report helps B2C marketers and digital business professionals understand this emerging landscape and find the right partner based on go-to-market strategies, current capabilities, and sophistication of automation. This is an update of a previously published report; Forrester periodically reviews it and updates it as needed.

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