Trends Report

Vendor Landscape: Native Advertising Technologies, Q3 2016

Master The Technologies That Align Consumer And Advertiser Outcomes Across Devices And Sites

September 22nd, 2016
RS
Ryan Skinner
With contributors:
Brigitte Majewski , Jessica Liu , Richard Joyce , Jennifer Wise , Kasia Madej , Peggy Dostie

Summary

Native advertising's potential excites B2C marketers, who struggle with the blocking and poor performance of their ads, particularly on mobile. But most marketers are missing the native advertising reality, as confusion around technology, reach, and formats limits investment. This report shines a light onto the players who aspire to help marketers deliver effective native advertising. It describes what makes each approach positive and negative, and provides a prescription for future success.

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