Summary
The personalization market landscape is a complex and growing world of vendors offering a wide range of services in response to rising consumer expectations for personalized, relevant experiences within shopping journeys. This market is a mix of large, established players; emerging challengers; and niche solution providers all vying for a piece of the increased demand for personalization solutions. This report presents a review of those vendors to help digital business professionals understand the capabilities of market participants and make informed technology purchasing choices.
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