Trends Report

Vendor Landscape: Product Development Services Target New Digital Demands

PDS Firms Increasingly Shoot For Business, Not IT Results

October 16th, 2015
With contributors:
Christopher Andrews , Joseph Miller , Ian McPherson

Summary

In a business climate where software defines the brand, companies and their application development and delivery (AD&D) professionals need applications that differentiate their business. As companies scramble to create dynamic applications, they're realizing that they need third-party help — from product ideation, to implementation and integration. The most advanced product development services (PDSes) firms are building up their competencies in digital business strategy, customer experience (CX), innovation services, and data analytics to meet their customers' broadening expectations.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.