Trends Report

Vendor Landscape: Product Information Management (PIM), Q3 2017

Forrester's Landscape Overview Of 17 Providers

October 13th, 2017
Bruce Eppinger, null
Bruce Eppinger
With contributors:
Fiona Swerdlow , Christopher Andrews , Michele Goetz , Nick Barber , Meredith Cain

Summary

Digital business professionals use product information management (PIM) solutions to bring products to market in a fraction of the time that it has taken in the past. PIMs eliminate thousands of spreadsheets posing as repositories of siloed content. Furthermore, they automate how brands distribute content to thousands of resell channels and allow retailers to onboard and govern content that hundreds of suppliers provide to them. This report introduces digital business leaders to the modern PIM landscape as well as the vendors whose solutions empower teams to tell product stories across a constellation of touchpoints.

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