Summary
One measure of the market for sales enablement is the sheer number of vendors in the space. Another is the high average annual growth of 38% for 18 of those vendors surveyed. But measuring and understanding just what sales enablement automations solutions do is not as simple a task. This report profiles in detail the functional areas supported by most of the vendors. The related toolkit gives a more detailed view of each vendor and how their solutions support Forrester's sales enablement execution goals.
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