Trends Report

Vendor Landscape: Social Marketing Technology

March 10th, 2017
EL
Erna Alfred Liousas
With contributors:
Brigitte Majewski , Jessica Liu , Stephanie Liu , Samantha Ngo , Wei-ming Egelman

Summary

B2C marketers struggle with today's web of social media marketing technologies. The complexity of options, along with use cases that don't always line up to technology capabilities, adds to the struggle. This report helps marketers prepare for social marketing success with an explanation of today's social technology landscape and advice on how to navigate it. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy. We substantially revised this edition to factor in vendor profiles.

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